Beauty BarSept. 2022Logo | Brand Identity
Beauty Bar is a sunblock brand conceptualized by a former L’Oréal intern, blending expertise in cosmetics with a fresh, minimalist approach. The brand embodies simplicity and modernity, appealing to a younger, design-conscious audience. I had the opportunity to design the logo along with an animated version. I’ve also created the overall branding and packaging of various Beauty Bar products.
Design DirectionI took inspiration from various sunblock/beauty products from South Korea for this design. Much of the branding for the products I viewed, went for a more minimalist approach. The ‘squiggle’ aims to convey sun rays, but could also be interpreted as flowing water regarding Beauty Bar’s bio-water component.