Beauty BarSept. 2022Logo | Brand Identity
Beauty Bar is a sunblock brand conceptualized by a former L’Oréal intern, blending expertise in cosmetics with a fresh, minimalist approach. The brand embodies simplicity and modernity, appealing to a younger, design-conscious audience.
Design Direction
I took inspiration from various sunblock/beauty products from South Korea for this design. Much of the branding for the products I viewed, went for a more minimalist approach. The ‘squiggle’ aims to convey sun rays, but could also be interpreted as flowing water regarding Beauty Bar’s bio-water component.