JASON BERLINGERIOAboutHi, I’m Jason Berlingerio — a multidisciplinary designer working across print, web, motion, and branding. With a background in marketing as well, I balance bold ideas with real-world strategy. If photoshop isn’t open, you’ll find me digging through kick drum samples in FL Studio. Work
This is a conceptual project for Dulce, an orange fruit snack. Dulce is supposed to be a playful and natural brand. Inspired by mid-century modern designs; Dulce strives to take on a unique approach to fruit snacks.
Design Direction The bold yet friendly typography, paired with a color palette that balances organic warmth with vibrant energy, brings a nostalgic but contemporary feel. Drawing from mid-century modern aesthetics, the concept is rooted in personal memory—specifically the fruit candies my grandparents always kept around. Their bright, charming packaging left a lasting impression, and Dulce reimagines that feeling with a fresh, design-forward approach.