UKIYO SnowboardAug. 2025Print
UKIYO is a Japanese snowboard company with a distinctly ethereal style, setting it apart from traditional brands. I contributed my creative insight by designing a board graphic that stays true to UKIYO’s aesthetic while maintaining a unique identity.
Design Direction
Working closely with the client, we drew inspiration from the meaning of UKIYO — “floating world” — to create a design that balances bold branding with a subtle, layered aesthetic. I chose a vertical, high-impact typography to reinforce name recognition and add structure, while a faint dragon silhouette adds depth without distracting from the core design. The green palette, rooted in Japanese visual language, was selected for its associations with growth and longevity.