Original Design
The original Epiphany Pharma packaging was overly clinical and cluttered, burying key benefits under redundant text. I simplified the hierarchy, reduced copy, and introduced a modern, approachable visual system—maintaining credibility while making the product clearer and more appealing to a wider audience.
The client was looking for an elevated and minimalist rebrand, similar to Rhode. By stripping a lot of the information and only keeping what was important, this made it for the user to understand the product without making it too minimal. For the Cellara logo, I went for a custom sans-serif logo tie in the minimalist approach. Working with the client, we decided to go with a less clinical